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Business Wars

Anheuser-Busch vs Miller - Surprise Attack Dog | 5

Jun 12, 2019 · 24 min · Season 19 · Episode 5 · 23.6 MB
0:00-24:40

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It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.

With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that see the company travel to Japan, disguise itself as a microbrewery, and go head hunting.


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