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Business of Marketing · Tuesday · 38 min

Dimi Albers CEO DEPT Live at Cannes Lions

AI is changing far more than marketing productivity. It's reshaping how customers discover, evaluate and buy. In this episode of Business of Marketing, John Horsley speaks with Dimi Albers, CEO of Dept, about why the brands that succeed will be those that redesign the entire customer journey for an AI-first world. They discuss: • Why growth has to be engineered, not just executed. • How AI is changing customer behaviour across every touchpoint. • Why empathy will become a greater competitive advantage. • What separates the 20% of businesses that will win from the rest. • Why people who consistently deliver will always be indispensable. A dynamic conversation on AI, growth and the future of marketing.

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AI is changing far more than marketing productivity. It's reshaping how customers discover, evaluate and buy.

In this episode of Business of Marketing, John Horsley speaks with Dimi Albers, CEO of Dept, about why the brands that succeed will be those that redesign the entire customer journey for an AI-first world.

They discuss:

• Why growth has to be engineered, not just executed.
• How AI is changing customer behaviour across every touchpoint.
• Why empathy will become a greater competitive advantage.
• What separates the 20% of businesses that will win from the rest.
• Why people who consistently deliver will always be indispensable.

A dynamic conversation on AI, growth and the future of marketing.

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