Business Leader

Marc Allera and EE

Feb 6, 2024 · 42 min · 41.2 MB
0:00-42:17

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Marc Allera explains how EE went from being an upstart mobile phone brand to a key part of BT and a business with big ambitions for the future. Plus he explains what he learned from launching Sega’s Dreamcast games console and mobile phone brand Three in the early 2000s, which had mixed success.

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