Skip to content
Artwork for Building Consensus
Building Consensus · May 28 · 34 min

Good, Better, Best

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB? Find Travis & Brandon on the Web Travis’ Build Show Videos: https://buildshownetwork.com/go/travisbrungardt Travis’ Instagram: @catalystbuilt Travis’ Website: https://www.catalystbuilt.com/ Brandon’s Instagram: @bbuildsit Brandon's Website: https://www.aarowbuilding.com/projects/gilman Don't miss a single episode of Build Show content. Sign up for our newsletter.

0:00-34:40

transcript

No transcript — this publisher did not publish one.

show notes

The three levels of offerings often cited in building and other sales processes can offer useful comparative analysis for buyers looking to make an informed decision. Unfortunately, there is an implied but unspoken statement that “Good” is adequate and the others are unnecessary upgrades. Should we abandon GBB?

Find Travis & Brandon on the Web

Travis’ Build Show Videos: https://buildshownetwork.com/go/travisbrungardt

Travis’ Instagram: @catalystbuilt

Travis’ Website: https://www.catalystbuilt.com/

Brandon’s Instagram: @bbuildsit

Brandon's Website: https://www.aarowbuilding.com/projects/gilman

Don't miss a single episode of Build Show content. Sign up for our newsletter.

links1

more episodes

All episodes