254. Turning Talent into Advocates: Why Marketing Should Own Your Recruiting feat. Renaud Delaquis

This week, Traci connects with Renaud Delaquis, Head of Product Marketing at Coastline Academy, the nation's largest driving school scaling across 500+ cities.

Spoiler alert: What if your biggest hiring problem was actually a revenue problem in disguise?

When Renaud noticed a tiny dip in quality metrics—just 1%—he could've ignored it. Instead, he discovered something most marketing leaders never see: the direct correlation between who you hire and what your customers experience. That realization led him to partner with recruiting and completely rethink how Coastline attracts, screens, and retains driving instructors.

What We Cover:

– The moment a marketing leader realized recruiting was his problem too

– Why a 1% quality drop led to an entirely new hiring system

– How to find people who don't know they want the job

– The personality trait that actually predicts success (and it's not what you think)

– Turning your best employees into organic brand ambassadors

– Making the business case to leadership with numbers that stick

– Why happy employees are literally your greatest product

Key Quote:

"The best product that you have are happy employees. When you invest in your best product, your employees, all of your other products will totally start to rise to the occasion." – Renaud Delaquis

Connect with Renaud Delaquis:

Website: https://www.instagram.com/coastlineacademy

Instagram: https://www.instagram.com/coastlineacademyFacebook: https://www.facebook.com/coastlineacademyYouTube: https://www.youtube.com/channel/UCPruykTxAWpwh8i1GK-U1kA

TikTok: https://www.tiktok.com/@coastline.academyRenaud on LinkedIn: https://www.linkedin.com/in/renaud-delaquis/

Connect with Traci here:

https://linktr.ee/HRTraci

Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.

Please note that this episode may contain paid endorsements and advertisements for products or services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.