Project Management for Church Communications: Build Systems That Create Margin

Communications is where vision meets execution. And without a system, things get chaotic fast.In this episode of the Brentwood Baptist Leadership Podcast, we walk through the project management stack that helps our communications team serve nine campuses with clarity, consistency, and healthy margin.We break down our full process, from a single intake form called the Commreq to project build-outs in ClickUp, tiering projects by priority, setting realistic lead times, and creating visibility with a marketing grid. Whether you are a one-person communications team or leading a larger staff, this conversation will help you build a system that supports people instead of burning them out.

In this episode, you’ll learn:

• Why a single intake point reduces chaos and missed details
• What a Commreq is and why it becomes the single source of truth
• The non-negotiables ministries need before promotion starts, including dates, location, and registration
• How to set and communicate realistic lead times
• A tier system for deciding what gets the most support
• How to handle late requests without creating burnout
• Why deadlines are a leadership culture issue, not just a communications issue
• How time estimates help teams protect margin and stay human

• ClickUp
• Paperform, Jotform, Google Forms, Microsoft Forms (intake form options)
• Project tiering (A–F)
• Marketing grid and visibility dashboards

Meet the Guests

Dillon Sherlock – Associate Communications Director at Brentwood Baptist Church

Madi Wuebben – Promotions Director at Brentwood Baptist Church

Resources Mentioned

• ClickUp
• Paperform, Jotform, Google Forms, Microsoft Forms (intake form options)
• Project tiering (A–F)
• Marketing grid and visibility dashboards

Register for the Elevate ConferenceThis episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together. Learn more at elevatechurchconference.com