Building an Authentic Church Social Media Strategy: Tips for Small and Mid-Sized Ministries

Social media can feel overwhelming, especially for small and mid-sized churches with limited time, staff, and resources. In this episode of the Brentwood Baptist Leadership Podcast, Dillon Sherlock is joined by Kat Howard and Laila Al-Hagal to talk honestly about what a healthy, sustainable church social media strategy actually looks like.Rather than chasing trends or overproducing content, this conversation focuses on showing real church life, staying grounded in mission, and building systems that serve people—not burn them out.If you’ve ever wondered what to post, how often to post, or how to keep social media from becoming another source of pressure, this episode is for you.In this episode, you’ll learn:

• Why authenticity consistently outperforms overproduced content
• How iPhone footage can be one of your most powerful tools
• A simple content pillar framework to guide weekly posting
• How often churches should realistically post on social media
• Ways to approach event promotion without turning your feed into a bulletin board
• Tools that help small teams stay consistent without burning out

• Dillon Sherlock – Associate Communications Director at Brentwood Baptist Church
• Kat Howard – Digital Content Manager
• Laila Al-Hagal – Digital Content Manager

• Meta Business Suite
• CapCut
• Sprout Social
• Opus (AI sermon clipping tool)

Meet the GuestsResources MentionedRegister for the Elevate ConferenceThis episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together.Learn more at elevatechurchconference.com