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BRAND:NEW · September 21 · 7 min

Eps. 25: Why Is Chasing Trends Terminal?

Send us Fan Mail Donovan makes the case that chasing design trends isn't just risky — it's a betrayal of your actual brand voice. Featuring two real, well-documented, and very expensive, disasters (from Tropicana's packaging flop to Gap's six-day logo reversal) and the line worth remembering: trends are a rental, timeless design is something you own. If you're interested in a comprehensive audit of your Logo, your Brand - reach out to us today with your details to this address: brandnew@jeffpayne.net. One listener will receive a Brand Audit that we will discuss on-air. Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

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Send us Fan Mail

Donovan makes the case that chasing design trends isn't just risky — it's a betrayal of your actual brand voice. Featuring two real, well-documented, and very expensive, disasters (from Tropicana's packaging flop to Gap's six-day logo reversal) and the line worth remembering: trends are a rental, timeless design is something you own.

If you're interested in a comprehensive audit of your Logo, your Brand - reach out to us today with your details to this address: brandnew@jeffpayne.net. One listener will receive a Brand Audit that we will discuss on-air.

Enjoyed this episode?
Subscribe wherever you get your podcasts and never miss an episode.
BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’.
Questions or episode ideas?
brandnew@jeffpayne.net

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