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BRAND:NEW · August 14 · 6 min

Eps. 08: Do I Really Need a Professionally Designed Logo?

Send us Fan Mail The last piece of brand strategy before we get specific: what are the actual building blocks of a brand? Then Donovan dives into logo design proper — do you really need a professionally designed logo, and what's the real, hidden cost of using a cheap or temporary one to start? Includes the story of the "interim" logo that outlived its expiration date by two years. Enjoyed this episode? Subscribe wherever you get your podcasts and never miss an episode. BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’. Questions or episode ideas? brandnew@jeffpayne.net

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Send us Fan Mail

The last piece of brand strategy before we get specific: what are the actual building blocks of a brand? Then Donovan dives into logo design proper — do you really need a professionally designed logo, and what's the real, hidden cost of using a cheap or temporary one to start? Includes the story of the "interim" logo that outlived its expiration date by two years.

Enjoyed this episode?
Subscribe wherever you get your podcasts and never miss an episode.
BRAND:NEW is hosted by Donovan, Creative Head & Brand Champion, and author of the upcoming book ‘The Business Owner's Guide to Branding’.
Questions or episode ideas?
brandnew@jeffpayne.net

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