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Brand Creators

Scott Voelker

Brand Creators is the podcast for coaches, consultants, and service professionals who want to build a business people know, trust, and buy from.

Hosted by Scott Voelker - a 20-year entrepreneur, creator, and podcaster with over 25 million podcast downloads - each episode features practical strategies, real-world case studies, and conversations with today's top business experts on attracting steady leads, building authority, and turning your expertise into a thriving business.

You'll learn how to leverage YouTube, podcasting, email marketing, partnerships, referrals, and evergreen content to create authority assets that generate leads and clients long after they're published.

If you're ready to stop chasing algorithms, posting every day, and wondering where your next client is coming from, you're in the right place.

Stop creating content. Start building authority.

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14 episodes
weekly
Avg 31 min
English

Episodes 14

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Monday · 13 min
Why YouTube Shorts SUCK For Your Business (New Data)
👉 FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Watch the full free course here: https://youtu.be/un__Q1jrRDI A new report from Digiday just dropped and the data is clear — 94% of YouTube citations in AI search are going to long form videos. Shorts? Just 5.7%. If you’re a coach, consultant, or service-based business owner relying on short form to grow, this is worth your time. In this video I break down: What the Digiday report actually found Why shorts get you attention but not clients The difference between rented attention and a real content asset What we’re doing instead (and why it’s working) Short form can get a scroll. Long form builds the trust that turns a viewer into a client. Want the exact playbook we give our clients? Comment PLAYBOOK below.
October 19 · 11 min
Why AI Content Is Making It Harder To Get Clients and How To Fix It
👉 FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Watch the full free course here: https://youtu.be/un__Q1jrRDI Most coaches are using AI to create content. And honestly, that makes sense. It’s fast, it’s efficient, and it works. The problem? Your competitor is using it too. And the coach down the street. And the one targeting your exact client. When everyone has access to the same tools, information gets cheap. And when information gets cheap, trust becomes the only thing that actually matters. In this video I break down: Why AI content is creating a trust problem most coaches haven’t noticed yet The difference between publishing content and building an asset What AI can never replicate (and where your real advantage is) How to use AI the right way without sounding like everyone else The coaches who win aren’t going to be the ones who create the most content. They’re going to be the ones who build the most trust. Want the exact playbook we use? Comment PLAYBOOK below. 0:00 Why Your Content Strategy Is Failing 1:51 When Information Is Cheap, Trust Is Expensive 3:30 Don't Outsource Your Thinking 5:53 Stop Creating Noise, Start Creating Assets 8:06 The Three Pillars of Authority Content
October 9 · 10 min
How To Turn Old Videos Into $5,000 Clients (The Repeatable Strategy)
👉 FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Watch the full free course here: https://youtu.be/un__Q1jrRDI Stop chasing daily posts. Learn how one old video brought in a new client, proving the power of a solid youtube strategy. Publishing evergreen content that continues to work for your business long after you hit record is the goal of any serious creator. Recently, a viewer discovered an older video on my channel, engaged with my free resources, and spent the night binge-watching my library. By the next morning, she had booked a call and became a new client. This happened without me posting anything new that day, proving the power of building assets rather than just feeding the social media treadmill. This shift in perspective is essential for sustainable client acquisition. When you stop focusing on viral trends and start treating your channel as a library of solutions, you build trust that converts strangers into buyers. This approach to content marketing ensures your hard work remains relevant, helping you attract high-quality leads while you sleep. Want the complete system? Comment PLAYBOOK below and we will send you our free Steady Leads Playbook. 0:00 Why Your Old Videos Are Secret Sales Assets 4:01 Solving Problems Your Ideal Client Already Has 4:56 Turning Casual Viewers Into Qualified Leads 5:49 Building Trust Through the Authority Binge Effect
October 4 · 55 min
I Let A StoryBrand Expert Fix My Website To Get More Clients
👉 FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Connect with Kris: reddoorstories.com Your website could be costing you clients even if your YouTube content is working. In this masterclass, StoryBrand certified guide and co-author of the next StoryBrand book, Kris Jones, breaks down exactly why most expert websites fail to convert and does a live fix on the Brand Creators website in real time. You'll learn: The 5 thoughts every website visitor has (and how to answer them) Why you need to position your client as the hero — not yourself How to pass the "within 5 seconds" test The story arc every website needs: problem, solution, success How to make your call to action impossible to miss If you're putting out content on YouTube but not seeing it turn into booked calls, this episode is for you. Connect with Kris: reddoorstories.com 0:00 Why Your Website Isn't Converting 1:26 The Critical Link Between YouTube and Sales 3:12 The Evolution of the StoryBrand Framework 6:07 Where to Begin Your Website Overhaul 8:25 The Five Essential Thoughts Every Visitor Needs 23:58 Auditing Your Website's First Five Seconds 35:15 Painting the Picture of a Brighter Future 44:53 Creating a Simple and Clear Path Forward
September 25 · 11 min
How To Get High Ticket CLIENTS Without Posting On Social Media
👉 FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Watch the full free course here: https://youtu.be/un__Q1jrRDI What if the reason your content is not getting you clients has nothing to do with how often you post? One of our videos that was 18 months old just brought us a brand new client. She found it, grabbed our free resource, binge watched our content that night, booked a strategy call the next morning, and became a client. We did not post anything that day to make that happen. In this video Scott breaks down the three things that made this possible and how you can start building content that keeps working long after you hit publish. In this video you will learn: Why posting on social media every day is a treadmill not a client acquisition system The three things that turned an 18 month old video into a brand new client Why building assets beats creating content every single time How to give viewers a relevant next step before they leave your video What the Authority Binge Effect is and how to manufacture it intentionally Want the complete system? 👉Download the Steady Leads Playbook here: https://www.brandcreators.com/playbook
September 18 · 47 min
Why Your Clients Aren’t Getting Results (And It’s Not Their Fault)
If your coaching clients aren’t getting the results you expected, the answer probably isn’t to give them more. It may be to give them less. In this Brand Creators Masterclass, I sit down with Jake to unpack one of the biggest mistakes coaches, consultants, and experts make when designing their programs: overwhelming clients with too much information. We often think overdelivering means adding more training, resources, worksheets, swipe files, and bonus material. But more information doesn’t necessarily create more transformation. Jake explains why simplifying your program can actually help clients take action faster, get better results, and ultimately become the kind of raving fans who refer other people to you. We also walk through Jake’s Keystone Claim framework, which gives you a simple filter for deciding what belongs in a coaching session — and what should be removed. You'll learn how to identify the one belief or outcome a session should be built around, why “just-in-time” teaching beats “just-in-case” information, and why Jake believes most 90-minute coaching sessions should contain only about 20 minutes of actual teaching. We also get into a fascinating discussion about AI and the future of coaching. As AI makes information easier than ever to access, Jake believes the human elements of coaching — judgment, intuition, interaction, accountability, implementation, and personal feedback — may become more valuable, not less. In this masterclass, you'll discover: Why giving clients more information can actually hurt their results The “curse of knowledge” that affects experienced coaches and experts How the Keystone Claim helps you simplify every session The difference between just-in-time and just-in-case teaching Why implementation should happen during your live sessions Jake's 20-minute teaching rule for a 90-minute coaching session How to use supplemental resources without overwhelming everyone Why AI probably won't replace great coaches Where AI does belong inside a coaching business Why client experience is just as important as the information you teach How better results can create testimonials, referrals, and raving fans Get Jake's Keystone Claim Workbook: Jake shares his workbook at intentioncraft.com/keystone, which includes the Keystone Claim exercise and additional program-design resources.
September 8 · 9 min
How Smart Coaches Turn YouTube Views Into Leads
👉 FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Watch the full free course here: https://youtu.be/un__Q1jrRDI Stop chasing high view counts and start focusing on lead generation. For coaches, getting the right clients matters more than viral fame. Many coaches believe that reaching thousands of people is the key to business growth. However, a small audience of qualified prospects is significantly more valuable than a massive audience of passive viewers. When your YouTube strategy is built around attracting ideal clients, you can create a sustainable business without needing massive traffic numbers. This video breaks down why your coaching business should prioritize lead generation over vanity metrics. You will learn how to shift your content strategy to focus on the specific people ready to buy your services, ensuring that every video you publish works as an asset for your business growth. Want to master this approach? Comment PLAYBOOK below and we will send you our free Steady Leads Playbook that walks you through everything step by step. Watch the full free course here: https://youtu.be/un__Q1jrRDI
August 26 · 12 min
What Coaches Should Actually Be Posting on YouTube (To Get Clients)
FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Watch the full free course here: https://youtu.be/un__Q1jrRDI If you are a coach posting YouTube videos every week but still not getting leads or clients the problem is probably not your views. It is most likely what you are posting. In this video Scott breaks down exactly what coaches and consultants should be posting on YouTube using the Authority Binge Blueprint — the same system Brand Creators uses with every client to build a content library that generates steady leads and clients. In this video you will learn: Why posting random videos will never turn into consistent clients The Authority Binge Blueprint and how to build a connected content library How to use the 5x5x5 Content Tree to never run out of video ideas again Why one client landed two new clients from videos getting fewer than 300 views How to turn your YouTube videos into evergreen assets that work for years Want the complete system? Comment PLAYBOOK below and we'll send you our free Steady Leads Playbook that walks you through every step of the Authority Binge Blueprint. Watch the full free course here: https://youtu.be/un__Q1jrRDI
August 3 · 1 hr 11 min
How to Build a $10K/Month Group Coaching Business in 7 Simple Steps
FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/playbook Take John's Group coaching quiz here: https://www.soldoutquiz.com ------------------------------------------------------ Learn how to build a group coaching business that generates $10,000 a month working only 90 minutes per week. This seven-step guide outlines the specific playbook used to hit your first major coaching revenue milestone. Building a successful group coaching business requires a different approach than one-on-one consulting. This video breaks down a proven framework for scaling coaching operations, specifically designed for those who want to maximize their income without sacrificing their lifestyle. We examine the exact method used by professionals like Dustin Reikman, who leverages mastermind groups to generate over a million dollars annually by following this simplified model. Whether you are just starting your coaching business or looking to optimize your existing program, this video clarifies why group coaching is the most efficient product for your clients and your schedule. You will learn the core steps to structure your offer so that it supports a high-income business while keeping your weekly time commitment low. Subscribe for weekly group coaching business breakdowns and comment below which part of the seven-step process you want to see explained in more detail.
July 25 · 11 min
Why Your Viewers Aren't Becoming Clients (Here's The FIX)
FREE Playbook - download the Steady Leads Playbook here: https://www.steadyleadsplaybook.com Learn how to get steady leads and clients without creating content everyday: https://www.brandcreators.com/ Are you struggling to turn viewers into clients? I identify three common video marketing mistakes that might be costing you leads. Many creators produce content that gets views but fails to generate business. If your audience isn't converting into paying customers, it is likely due to a specific gap in your current approach. This video breaks down the exact friction points preventing your viewers from taking the next step in your sales process. These issues are fixable once you know what to look for. By adjusting your content strategy, you can improve how you turn viewers into clients and start seeing better results from your existing traffic. I cover how to identify these errors and implement simple changes to improve your client acquisition strategy immediately.
July 17 · 55 min
$210K From One Podcast Interview - The Client Strategy Most Coaches Miss
FREE Playbook - download the Steady Leads Playbook here: https://www.brandcreators.com/scott-gift Grab Dustin's free Podcast Guesting Playbook: https://7figureleap.com/playbook Learn how to get steady leads and clients without creating content everyday: https://www.brandcreators.com What if one podcast interview could add $210,000 to your coaching business? That's exactly what happened to my guest Dustin Riechmann — and he did it with less than 4,000 email subscribers and zero paid ads. Dustin is the founder of 7 Figure Leap and has built multiple seven figure businesses using one simple strategy — podcast guesting. In this masterclass he breaks down exactly how he did it and how you can too. In this video you'll discover: → Why you don't need a big audience to land high ticket clients → The 5 P framework Dustin uses to turn podcast interviews into consistent revenue → How to pitch any podcast and actually get a yes → The #1 thing most people skip that kills their results → Why one strategic podcast appearance is worth more than $100K in Facebook ads If you're a coach, consultant, or service provider who wants a steady flow of leads without being on the content hamster wheel — this one is for you. Grab Dustin's free Podcast Guesting Playbook: 7figureleap.com/playbook Want our free Steady Leads Playbook? Comment PLAYBOOK below and we'll send it your way. 0:00 — $210K From One Podcast? 0:37 — Meet Dustin: The Numbers 1:43 — $100K in 90 Days 2:48 — Small Audiences Win Big 4:10 — The Trust Recession Explained 7:03 — Why Vanity Metrics Hurt You 8:09 — Seven Figures, Tiny List 11:02 — 3,800 Subscribers, $1.5 Million 11:38 — How He Got First 800 13:41 — His Only Marketing Strategy 16:05 — The Meatstick Company Origin 21:58 — Getting on Nathan Barry's Show 26:12 — Flying to Boise for Free 29:35 — $2,000 Per Podcast Interview 32:07 — The 5-Step Framework Breakdown 37:50 — The Free 5-Day Playbook 41:09 — Three Stories You Need 45:11 — The CTA That Converts 47:43 — Do You Need Big Audience? 50:04 — AI and Coaching's Future 52:38 — Where to Find Dustin
July 8 · 1 hr 35 min
How To Get Steady Leads and Clients From Youtube (Full Masterclass)
Build a Steady Flow of Leads With One Video a Week (Without the Content Hamster Wheel) If you're a coach, consultant, or service provider who's tired of constantly posting on social media just to stay visible, this episode is for you. In this workshop, Scott breaks down the exact system he uses to turn one strategic YouTube video each week into a long-term marketing asset that consistently attracts leads, builds trust, and generates clients—without relying on viral videos, paid ads, or daily content creation. You'll discover why evergreen YouTube content outperforms short-form content for service businesses, how to build a simple lead-generation system around every video you publish, and the framework Scott has used to generate thousands of qualified email subscribers organically. In This Episode Why the "content hamster wheel" keeps most business owners stuck The difference between getting attention and attracting ideal clients Why YouTube is one of the most powerful evergreen marketing platforms available How one video can continue generating leads months—or even years—after publishing Real-world examples of coaches generating clients with only a few hundred video views The STEADY Leads Flywheel framework How to build your Authority Blueprint so you never run out of content ideas Creating an Anchor Video that becomes the foundation of your entire content strategy Turning your expertise into dozens of high-value videos How to create lead magnets people actually want Building a simple email system that nurtures leads automatically The Content Machine: Scott's weekly workflow for publishing one strategic video The three YouTube momentum signals that drive growth: Titles Thumbnails Retention Packaging videos to maximize clicks without clickbait How to create binge-worthy content that builds trust and authority Simple promotion strategies that compound over time Key Takeaways One strategic video is more valuable than dozens of short-lived social posts. Evergreen content continues working long after it's published. Small audiences can build highly profitable businesses when the right people are watching. Authority is built through consistent teaching—not constant posting. Every video should serve as a long-term business asset. Resources Mentioned The Steady Leads Playbook - https://brandcreators.com The Authority Blueprint The STEADY Leads Flywheel The Content Machine Framework Connect with Scott If you found this episode helpful, be sure to subscribe so you don't miss future episodes on building an audience, creating evergreen content, and growing your business without chasing algorithms. And if you'd like the Steady Leads Playbook mentioned throughout this episode, follow the instructions in the video to get your free copy.
June 26 · 13 min
The Biggest Lie About Getting New Coaching Clients (And What Actually Works)
What if the biggest thing holding you back from attracting high-ticket coaching clients isn't your offer...it's a belief you've been telling yourself? In this episode, Scott shares a conversation with a successful business coach who believed he had to get back on social media and create content every day to grow his business. Instead, Scott offers a completely different perspective—one that transforms YouTube from a content treadmill into a long-term client-generating asset. If you've been avoiding YouTube because it feels like "just another social media platform," this episode may completely change how you think about creating content. In This Episode You'll Learn: The biggest lie coaches believe about attracting more clients. Why YouTube is fundamentally different from social media. How to turn your coaching framework into evergreen content. The "100 people at your door" mindset that removes the pressure to go viral. How one YouTube video can become an asset that attracts clients for years. A simple content strategy that helps you generate consistent leads without posting every day. Why attracting the right people matters far more than chasing views. Key Takeaway Stop thinking of YouTube as another platform you have to feed every day. Start thinking of it as a library of valuable assets that introduce your expertise, build trust, and consistently attract your ideal clients—long after you publish. Resources Mentioned Steady Leads Playbook - https://livevideoschool.com Live Video School Contact Scott for a copy of the Steady Leads Playbook if you'd like to implement this strategy in your own coaching business. If this episode changed the way you think about getting coaching clients, be sure to subscribe and share it with another coach who's tired of the social media hamster wheel.
June 19 · 21 min
How Coaches Get Steady Leads From YouTube (Without Posting on Social Media Every Day)
In this episode, Scott breaks down a simple approach coaches can use to generate consistent leads from YouTube—without going viral, posting every day, or building a massive audience. You'll learn why the goal isn't more views, but more of the right views. In fact, one client generated 12 leads from just 100 video views by focusing on the right audience and having a simple lead-generation system in place. In This Episode: Why most coaches are focusing on the wrong metrics How getting more specific can actually bring in more clients The role your video title plays in attracting the right audience A simple content structure that turns viewers into leads The biggest mistake coaches make after publishing a video Why consistency matters more than frequency How to use your YouTube analytics to find what's already working Key Takeaway You don't need thousands of views to generate clients from YouTube. You need the right message, for the right audience, with a simple path for viewers to take the next step. Resources Mentioned The S.T.E.A.D.Y. Leads Framework Lead Magnet Strategy for Coaches YouTube Content System for Consistent Lead Generation Next Steps 🎯 Grab the free Steady Leads Playbook here: https://www.livevideoschool.com/steady-leads-workshop

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