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Braintrust by Cortex · Dec 18, 2025 · 38 min

Why the "artisanal" approach to coding is holding engineering teams back

This week, Cortex co-founder and CTO Ganesh Datta discusses the evolution of platform engineering with Kaspar von Grünberg, CEO and co-founder of Humanitec. Kaspar draws a sharp contrast between the "artisanal" method of software development and the industrialized approach required for modern enterprises. He argues that relying on individual heroes to "YOLO" their way through deployments is unsustainable, and that true scale demands standardized, reliable systems. Ganesh and Kaspar unpack why standardization doesn't kill creativity, the critical difference between "rigid paths" and "Golden Paths," and why treating your platform as a product is non-negotiable. They also discuss the emerging role of AI, arguing that AI agents are effectively a new class of "junior engineer" that makes robust platforms more essential than ever.

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This week, Cortex co-founder and CTO Ganesh Datta discusses the evolution of platform engineering with Kaspar von Grünberg, CEO and co-founder of Humanitec. Kaspar draws a sharp contrast between the "artisanal" method of software development and the industrialized approach required for modern enterprises. He argues that relying on individual heroes to "YOLO" their way through deployments is unsustainable, and that true scale demands standardized, reliable systems.


Ganesh and Kaspar unpack why standardization doesn't kill creativity, the critical difference between "rigid paths" and "Golden Paths," and why treating your platform as a product is non-negotiable. They also discuss the emerging role of AI, arguing that AI agents are effectively a new class of "junior engineer" that makes robust platforms more essential than ever.

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