TWiB: Sotheby's sets record for most valuable bourbon, Kentucky Bourbon Country Auction's new lot, Nelson brothers relaunch Belle Meade whiskey

January 30 · 36 min · Season 1Explicit

0:00-36:34

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It's This Week in Bourbon for January 30th 2026. Sotheby's has set a record for the most valuable bourbon ever sold at auction, Kentucky Bourbon Country Auction has announced a historic collaborative lot titled “United We Stand”, and Brothers Andy and Charlie Nelson have reclaimed and are relaunching their Belle Meade whiskey.

Show Notes:

Bardstown Bourbon Company unveils packaging redesign for core portfolio and new wheated single barrel option
Uncle Nearest founders file emergency motion to end receivership amid plummeting sales and market value
Sotheby’s sets $2.5M record for most valuable American whiskey collection ever sold at auction
Off Hours Bourbon named "Official Partner of the Detroit Pistons" in multi-year sports collaboration
Pursuit Spirits and partners announce "United We Stand" collaborative barrel auction for veteran charity
Old Forester's 156-year legacy celebrated in new "Whiskeyland" documentary by the Balas Brothers
Maker’s Mark Cask Strength receives premium bottle redesign and debut age statement
Garrison Brothers to release first-ever Bottled in Bond Texas Bourbon on Texas Independence Day
Nelson brothers reclaim Belle Meade brand for independent regional relaunch in Tennessee

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