Inside the Srixon Factory: How Custom Golf Clubs Are Really Made

In this episode of Both Sides of Par, Ross takes Colin behind the scenes of a visit to the European headquarters of Srixon. From walking into a building covered in a giant image of Shane Lowry to seeing signed tour bags from Hideki Matsuyama, the experience felt like a golfer’s version of Willy Wonka’s factory. Ross shares what actually happens inside a professional custom-fitting facility: how shafts, grips, and club heads are selected, how swing characteristics affect the build, and how thousands of custom orders from across Europe are assembled every week. The conversation dives into the surprising amount of detail that goes into matching a golf club to a player’s swing, from shaft stiffness and length to lie angles and materials. If you’ve ever wondered what happens after a club fitting—or how tour-level equipment gets built—this episode pulls back the curtain on the process and the people behind it.