The Biggest Marketing Mistake Photographers Make Every Summer (And How to Avoid It)

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. 

A quick overview of what's discussed:

• The importance of consistent marketing efforts year-round, especially in summer
• How to batch social media content in just two hours for the entire season
• Using email marketing with just three scheduled emails over the summer months
• Engaging locally through vendor events, partnerships, and community involvement
• The mindset shifts needed to maintain momentum during busy or vacation-heavy seasons

Resources & Links:

• Market Like a Tog Membership
• Watch on Youtube

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Can I be your big photographer sis for a second?

You do not need another saved post, random marketing tip, or strategy you’ll forget by tomorrow.

What you need is consistency, support, and a simple plan you can actually stick to.

That’s exactly what we do inside Market Like a Tog: Your photographer marketing accountability membership. A place where you always know what to post, what to work on, and how to stay visible enough to keep booking. 

Every month inside MLAT you get:

✔ A plug-and-play monthly marketing plan
 ✔ Done-for-you marketing templates & systems
 ✔ Live group coaching with Brooke
 ✔ Slack accountability + community
 ✔ Monthly workshop/training

Come join us inside Market Like a Tog and let’s build momentum together.