Bloomberg Talks

Levi's CEO Michelle Gass Talks Direct-to-Consumer Strategy

April 8 · 12 min · 11.6 MB
0:00-12:02

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Levi Strauss & Co. raised its projections for the year after reporting better-than-expected quarterly results, citing strong demand in all regions. Levi's CEO Michelle Gass discusses the soaring stock and the company's direct-to-consumer strategy. She speaks with Bloomberg's Carol Massar and Tim Stenovec.

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