The Science Behind Interacting With Brands

Mario Natarelli, Managing Partner at MBLM, discusses how consumers interact with the brands they love. Bloomberg Personal Finance Reporter Misyrlena Egkolfopoulou talks about her story “Sneakerhead Allegedly Operated a Massive Air Jordan Ponzi Scheme." Julie Zhuo, Co-Founder at Inspirit, discusses her book "The Making of a Manager: What to Do When Everyone Looks to You." And we Drive to the Close with Katie Nixon, CIO at Northern Trust Wealth Management. 

Hosts: Tim Stenovec and Katie Greifeld Producer: Sara Livezey

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