Bloomberg Businessweek

Edelman on Brand Trust

Jun 29, 2020 · 14 min · 14.0 MB
0:00-14:34

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Richard Edelman, CEO at Edelman, discusses his firm's Trust Barometer Special Report: Brand Trust. He says that consumers are paying close attention to whether or not brands are standing up for their personal values. Edelman also points out that this is a big moment for brands.

Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.

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