The Rise And Fall Of Facebook's Big Transparency Acquisition — With Brandon Silverman

Brandon Silverman is the founder of Crowdtangle, which Meta (then Facebook) acquired in 2016. Crowdtangle was once the most useful tool for marketers and publishers looking to find out what was trending on Facebook. Then, it became a favorite resource for reporters looking into how Facebook treats political content, leading to some headlines Facebook didn't like. Crowdtangle subsequently lost of support within the company. Silverman left Facebook late last year and is now working with governments around the world on legislation that could mandate the type of transparency that he tried to push forward inside Meta. On this episode of Big Technology Podcast, Silverman tells the Crowdtangle story from start to finish. Sign up for my dedicated podcast email newsletter on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices