How Google Built Its Dominant Web Advertising Business

Feb 27, 2024 · 19 min · 18.5 MB

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Google made $31 billion running ads across the web last year, capitalizing on a tech footprint that touches nearly every web page on the internet.

The company’s ad server and ad exchange are ubiquitous, behind-the-scenes technology that helps websites make money, and it all dates back to its 2007 acquisition of DoubleClick.

In this month’s edition of Bi…