BMT 016 | Generative AI: A new frontier in marketing innovation (Part 1)

Generative AI is everywhere right now, and everyone is talking about it. But how does it really impact marketing? This week, we’re kicking off another deep dive series of three episodes to explore exactly that - what are the risks and opportunities as generative AI platforms, Large Language Models and Machine Learning influences the marketing technology space? We’ll be breaking down our next three episodes into generative content, generative software and generative experience. This episode all about content - How the content creation supply chain is evolving with AI tools, impacts to personalization, interesting use cases, counterfeit content, intellectual property and new formats for branding. 01:43 Generative content, an introduction 03:11 Exponential growth of generative AI software 05:56 Content creation pipeline 07:59 Content creation supply chain 11:35 Personalization for brand orchestrate data and experience 15:33 Risks with new technology 18:06 Counterfeit brand content.