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Big Martech

BMT 003 | The rise of ecosystems

Oct 5, 2022 · 28 min · Season 1 · Episode 3 · 27.2 MB
0:00-28:20

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Ecosystems are forecasted to reach $70 trillion in value in the coming years and the B2B segment alone is heading towards more than $17 trillion. In this episode Juan and Scott unpack the rise of ecosystems, the winner takes all dynamics and the tradeoffs and benefits of a web that's increasingly organized around platforms. We also touch on the continued growth in the retail media space, Slack and Salesforce product announcements, and the challenges of data anonymization.

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