How Big Tech tracks you and why it matters?

How Big Tech Tracks You (And Why It Matters More Than You Think) Every time you open an app, browse a website, or even leave your phone in a drawer, someone's watching — and building a profile of you. In this episode, Wojtek and Tom pull back the curtain on how big tech tracks your every move, from device fingerprinting to browser tracking, and explain why "anonymous" data almost never stays anonymous. They break down: How apps track you passively — without ever asking permission Why cookie pop-ups are designed to push you toward "accept all" How browser fingerprinting identifies you even without logging in Why the EU just quietly weakened privacy protections via the Digital Omnibus The hidden risk of "shadow AI" in business — and a real case of a £14 million fine for a data breach What you can actually do to take back some control Whether you're a curious individual or a business owner navigating AI and compliance, this episode will change how you think about every "accept" button you click. 🎙️ Beyond Big Tech: A Founder's Journey to Digital Sovereignty