Module 2 - Shopper Psychology Fundamentals

Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining loyal customers, and reducing communication costs, addressing a significant skills gap in the industry. It details effective learning strategies, the SAEB model (See, Appeal, Engage, Buy), and the distinction between shoppers and consumers, highlighting that effective marketing targets the purchasing decision in-store. The module also covers the evolutionary basis of attention, the role of emotion in purchasing, different shopping modes, and how to achieve marginal gains by implementing numerous small, psychologically informed changes.