Skip to content
Sign in
Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · May 14 · 45 min

The 4 P's of Marketing: Product

In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they show how small design choices can dramatically influence perception, appeal, and willingness to pay.

0:00-45:54
Play in
Transcript file

transcript

No transcript — this publisher did not publish one.

show notes

In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they show how small design choices can dramatically influence perception, appeal, and willingness to pay.

more episodes

All episodes