Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · April 29 · 45 min
The 4 P's of Marketing: Pricing
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transcript
show notes
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how fairness shapes willingness to pay, and how framing upgrades as small differentials can increase conversion.
