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Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · May 28 · 33 min

The 4 P's of Marketing: Place

In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to using scarcity and premium environments to influence perception, they unpack why distribution is far more powerful than most marketers realize.

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In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to using scarcity and premium environments to influence perception, they unpack why distribution is far more powerful than most marketers realize. 

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