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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior

June 10 · 46 min · Season 1 · Episode 120 · 33.7 MB
0:00-46:46

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In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocrisy, and why relatable messengers, simple interventions, and context matter more than most marketers realize.