Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · Wednesday · 45 min

How small changes to choice design can help pharma brands drive better prescribing outcomes

MichaelAaron and Richard explore why half of chronic-illness patients skip their medication, and why scaring them into compliance backfires. They cover a study on avoiding bad medical news, a simple diagram that cut medication errors in half, and two studies showing doctors are swayed by menu order and time of day when prescribing.

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