Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · June 17 · 38 min

How e-commerce brands use behavioral science to increase perceived value

In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brands can increase conversion, reduce friction, and shape buying decisions online.

0:00-38:45

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