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Artwork for Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · June 24 · 48 min

How AI is influencing marketing and why human judgment still matters

In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why creativity risks becoming more uniform, and how understanding human behavior remains a critical advantage in the age of AI.

0:00-48:48
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In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why creativity risks becoming more uniform, and how understanding human behavior remains a critical advantage in the age of AI.

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