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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Science for Agencies: Strategy

June 3 · 43 min · Season 1 · Episode 119 · 31.2 MB
0:00-43:22

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In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpack why consistency, focus, and clear communication often outperform complexity and constant reinvention.