How Culture Shapes Human Behavior | Oliver Sweet

How does culture shape the way we think, behave, and interact with one another? In this episode, anthropologist Oliver Sweet explores the hidden social rules that influence human behavior, from communication and cultural norms to social media, artificial intelligence, and changing generational values. We discuss the psychology and anthropology of culture, how "vibe shifts" emerge, whether technology is making us more narcissistic, and what AI could mean for collaboration, empathy, creativity, and human connection. Topics [0:00] Intro & Speed Round with Oliver Sweet [7:54] Can You Be Too Fat for an Imaginary Boat? [13:08] The Hidden Rules That Shape Our Behavior [18:47] How Social Norms Change Over Time [21:14] What Is a "Vibe Shift"? [28:23] AI, Social Media & Culture [32:37] The Return of Subliminal Messaging [36:53] AI and the Rise of Digital Narcissism [46:51] How Technology Changes Risk-Taking [52:17] Can Counterculture Predict the Future? [58:56] What Happens When AI Replaces Human Connection? [1:09:33] Grooving Session: The Reality and Illusions of AI ©2026 Behavioral Grooves Links About Oliver The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy by Oliver Sweet Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves