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B2B Performance Marketing Podcast · May 6 · 14 min

27. The Many Hats of a Modern B2B Performance Marketer

You can’t master everything in B2B marketing- so what actually deserves your time? In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched thin. From technical setup to creative, analytics, commercial thinking, storytelling and CRO, they explore what to prioritise, what to outsource, and how to play to your strengths. If you’re juggling multiple hats, this gives you a clear framework to focus on what truly moves the needle.

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You can’t master everything in B2B marketing- so what actually deserves your time?

In this episode, Louis and Maelien break down the core skill sets that drive real performance when you’re stretched thin.

From technical setup to creative, analytics, commercial thinking, storytelling and CRO, they explore what to prioritise, what to outsource, and how to play to your strengths. If you’re juggling multiple hats, this gives you a clear framework to focus on what truly moves the needle.


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