Skip to content
Sign inOpen the app
Artwork for B2B Performance Marketing Podcast
B2B Performance Marketing Podcast · February 11 · 8 min

21. All Brands On Deck - The Real Reasons Behind Using Brand Search in B2B Ads

Brand search: smart strategy or budget drain? If competitors are bidding on your name, ignoring branded keywords could cost you leads. In this episode, Louis and Maelien unpack when to use brand search in B2B paid media, how to defend your territory, and why attributing conversions to brand ads is trickier than it looks. Learn how to budget, exclude brand from Performance Max, and use Auction Insights to your advantage- all while keeping your CPA honest. Practical, no-nonsense guidance for paid search managers navigating the brand vs. performance debate.

0:00-8:29
Play in podnod

transcript

No transcript — this publisher did not publish one.

show notes

Brand search: smart strategy or budget drain?

If competitors are bidding on your name, ignoring branded keywords could cost you leads. In this episode, Louis and Maelien unpack when to use brand search in B2B paid media, how to defend your territory, and why attributing conversions to brand ads is trickier than it looks.

Learn how to budget, exclude brand from Performance Max, and use Auction Insights to your advantage- all while keeping your CPA honest. Practical, no-nonsense guidance for paid search managers navigating the brand vs. performance debate.

more episodes

All episodes