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B2B Performance Marketing Podcast · Dec 17, 2025 · 8 min

18. B2B Call Tracking in Google Ads – Stop losing high-quality leads to poor tracking setups

Inbound calls convert- but are you even tracking them? Most B2B marketers aren't. In this episode, Louis and Maelien reveal how poor call tracking setups waste high-quality leads and underreport campaign ROI. You'll learn how to use Google’s free “calls from website” tracking, set call duration thresholds to filter quality, and bridge the gap between Google Ads and your CRM. Plus, they share the exact tools and workflows that link inbound calls to actual revenue—without piling on manual work.

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Inbound calls convert- but are you even tracking them? Most B2B marketers aren't.

In this episode, Louis and Maelien reveal how poor call tracking setups waste high-quality leads and underreport campaign ROI. You'll learn how to use Google’s free “calls from website” tracking, set call duration thresholds to filter quality, and bridge the gap between Google Ads and your CRM.

Plus, they share the exact tools and workflows that link inbound calls to actual revenue—without piling on manual work.


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