March 20, 2026 | Ford bets on giant castings; Service Manager Micah Morton

March 20 · 14 min · 10.4 MB

0:00-14:20

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Ford is planning to replace hundreds of parts with giant aluminum castings on its upcoming electric pickup. New data shows dealership pricing practices the FTC warned about are widespread. Plus, service manager Micah Morton talks about recruiting younger technicians and stepping up service marketing.