A Masterclass in SME Supply Chains with Russell Gibbons, Co-Founder Huds and Toke Pty Ltd.

Listen in to get an amazing insight into how one family has gone taken an idea from start-up to international business in just 10 years. Huds & Toke is a pet food company based on the Sunshine Coast, with a great story to tell. Co-founder Russell Gibbons provides a masterclass on the keys to building vertically integrated businesses with complex omni-channels pathways to market. This is a must-listen episode for ALL business managers. It’s a great insight into taking an idea and a market opportunity to a successful business. Podcast host James Scotland does a fascinating deep dive into the business with Russell. They discuss: • The market opportunity, and the owner’s clear-eyed ability to verbalise the target market segment: both domestically and in the U.S. • An insight into the global pet food market and how Huds & Toke adds value to the target sector. • Innovative ways to create and build a brand that accurately reflects the values of the business – including a creative and surprising approach to deciding on a company name (it’s a magical and heart-warming story) • How to make a husband-and-wife team work as a strong management team, and how to make building a business a lifestyle. • The decision protocols around the selection of channels to market that suit the business and adds value (including an amazing story of Krispy Kreme dog treats) • How not to be blinded by ‘dazzling lights’ and ‘big opportunities’ that aren’t as good as they initially seem. • The keys to creating a vertically integrated business from regional Australia • The constant challenge of cashflow, including an excellent approach to using debt collection as a way to create strong relationships with customers. • The challenge of sustainable product packaging • And much much more. A wonderful masterclass of business management today. Not to be missed.