Xiaomi EV

Today we are covering a company that built its name on viral smart phones and a "magic touch" for creating every kind of smart home appliance imaginable. We're, of course, talking about Xiaomi. This company, which started far from the automotive world, has just launched its first two EV models, and the result is stunning. The SU7 sedan and the YU7 SUV have become one of the most wanted and pre-ordered EVs in China. It also made the fastest EV sports car in history so far. This is Xiaomi EV. 👉 Subscribe & Follow: ASCENT Podcast on Substack 📖 Episode Chapters 00:00:59 Intro 00:02:47 The “Tony Stark” of China: the story of Lei Jun 00:10:41 Building an empire: the Kingsoft years and the founding of Xiaomi 00:25:18 More than phones: a breakdown of Xiaomi's business lines 00:34:17 Blacklist, boardrooms, and a big decision: how a crisis led to the EV venture 00:45:09 The EV hunger game: navigating a “game of elimination" 00:57:17 The SU7: a masterclass in smart EV manufacturing 01:17:15 The "Halo effect" of Ultra: how racing puts Xiaomi on the map 01:33:17 The numbers game: sales, market share, and industry trends 01:39:54 Demand outruns the factory: the production challenge 01:45:15 The fastest to profit: Xiaomi's future and global ambitions