Building A Multiple Revenue Stream Model (with Richard Morsley, CEO, The Historic Dockyard Chatham)

Richard Morsley is the CEO of Chatham Historic Dockyard Trust. It's a vast site with a unique history. Although no longer in active service, this heritage site has managed to embrace its challenges (a vast footprint containing many unique buildings in need of preservation) and turned them into commercial opportunities. For example, its iconic rope-making facility, which not only keeps a local craft alive... but also provides sellable products that end up everywhere from movie sets to gyms. In this episode Richard shares his advice on building a multi-revenue stream model, harnessing enterprise opportunities from property to filming locations and TV fan tours to partnerships with outside IP like Lego. The podcast for the Cultural Sector. The Arts & Culture podcast delivers best-in-class thought leadership, with industry heavy hitters and crucial sector-defining topics, going behind the scenes at the UK's museums, galleries and heritage sites. Host Tom Dawson is COO for the Association for Cultural Enterprises. https://culturalenterprises.org.uk/