Brontë Parsonage Museum

The Brontë sisters have a huge profile around the world... and when a Hollywood film version of 'Wuthering Heights' gets released, that's an opportunity to boost visitor numbers for a venue like the Brontë Parsonage Museum. Director Rebecca Yorke talks about the strategies they used to make the most of this natural rise in Brontë awareness, to get more visitors. Rebecca also describes how a small museum with a small team can have big ambitions by using leverage in many forms. Whether its smart use of social media trends (using a unique staffing structure) or harnessing contacts and previous experience to make the most of a one-off opportunity to expand into new buildings. This is an episode full of useful advice, insights and creative theory that can be applied at all levels of the cultural sector. The podcast for the Cultural Sector. The Arts & Culture podcast delivers best-in-class thought leadership, with industry heavy hitters and crucial sector-defining topics, going behind the scenes at the UK's museums, galleries and heritage sites. Host Tom Dawson is COO for the Association for Cultural Enterprises. https://culturalenterprises.org.uk/