How Crypto Companies Get Media Coverage? - Otto Jacobsson | ATC #611

Join host Stephen Sargeant live from EthCC in Cannes for a special episode of the Around The Coin podcast featuring Otto Jacobson, CEO of YAP Global. Otto shares his journey from investment banking and CFO to leading one of the top PR firms in crypto, blockchain, fintech, and AI. Together, they discuss the evolving media landscape in Web3, the rise of niche content creators, and how crypto companies can effectively communicate their stories in an increasingly crowded market. The conversation also explores major industry trends including stablecoins, tokenization, FX trading on-chain, institutional adoption, and why traditional finance giants are moving deeper into blockchain infrastructure. Recorded live at EthCC, this episode is packed with insights for founders, investors, marketers, and anyone interested in the future of crypto and fintech. We are also available via: Around The Coin — Official Website Buzzsprout Apple Podcast Spotify Player FM Quora Medium X Facebook LinkedIn Tiktok Soundcloud