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Amtower Off-Center · Oct 28, 2025 · 43 min

Like: The button that changed the world

Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World". Topics include: The evolution of the Like button What the creation and adoption of the button reveals about technical innovation Why the button is addictive The rise of the "Like" economy How Like transformed advertising and marketing Like-facilitated influencer marketing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".

Topics include: 

  • The evolution of the Like button
  • What the creation and adoption of the button reveals about technical innovation
  • Why the button is addictive
  • The rise of the "Like" economy
  • How Like transformed advertising and marketing
  • Like-facilitated influencer marketing

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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