AI: Machine-Made Marketing
Making AI Work Without the Fear Factor
May 20 · 20 min · Episode 20 · 20.1 MB
0:00-20:56
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In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
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