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AI: Machine-Made Marketing · January 28 · 26 min

AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web

AI is no longer a performance enhancement — it’s the architecture. In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all. We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the open web, why legacy impression-based models are holding publishers and brands back, and how AI is already transforming creative effectiveness, media workflows, and trust in programmatic buying. Tomas also shares real-world results from AI-generated creative testing, discusses the shift from attention to measurable outcomes, and outlines what marketers should be rethinking today if they want to stay competitive in an AI-driven landscape heading toward 2030. If you’re navigating the future of programmatic, privacy-safe media, or AI-powered marketing strategy, this episode offers a grounded, practical look at where the industry is headed — and who’s best positioned to lead it.

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AI is no longer a performance enhancement — it’s the architecture.

In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.

We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the open web, why legacy impression-based models are holding publishers and brands back, and how AI is already transforming creative effectiveness, media workflows, and trust in programmatic buying.

Tomas also shares real-world results from AI-generated creative testing, discusses the shift from attention to measurable outcomes, and outlines what marketers should be rethinking today if they want to stay competitive in an AI-driven landscape heading toward 2030.

If you’re navigating the future of programmatic, privacy-safe media, or AI-powered marketing strategy, this episode offers a grounded, practical look at where the industry is headed — and who’s best positioned to lead it.

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