How to Build a B2B Affiliate Program from Scratch

Dustin Howes hosts a panel with Nancy Harnett (Instantly.ai, ex-HubSpot), Victor Moen (Affilial.com), and Ed Ceballos (EverFlow) on scaling B2B SaaS affiliate programs. Nancy emphasizes auditing existing partners and analyzing funnel data before expanding recruitment. Victor shares strategies for removing low-quality affiliates, reactivating dormant partners, and scaling targeted outreach. Ed highlights building referral programs around loyal customers, using meaningful rewards, and tracking influence beyond last-click revenue. The panel also explores commission structures, ecosystem partnerships, creator payments, and effective affiliate activation strategies. Subscribe to this channel for more affiliate program growth tactics. Start your 7-day free trial and see how Alfie can transform your affiliate recruitment process today! https://www.alfie.io/ Want to recruit more affiliates? https://affistash.com Connect with Dustin Howes on Linkedin: / dustinhowes #B2BAffiliateMarketing #SaaSAffiliateMarketing #AffiliateMarketing #PartnerMarketing #AffiliateProgram #B2BMarketing #GrowthPartnerships #AffiliateRecruitment #SaaSGrowth #ReferralMarketing #AffiliateStrategy #PerformanceMarketing #AffiliateNerdOut Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com