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AdTechGod Pod · July 14 · 35 min

Ep. 142: Programmatic Was Just the Beginning with Adam Soroca

Entrepreneur and former Magnite Chief Product Officer, Adam Soroca, joins AdTechGod to discuss his journey building ad tech infrastructure, the evolution of programmatic advertising, lessons from Magnite's growth, and why AI-driven agentic workflows could fundamentally transform media buying over the next few years. Takeaways Adam shares his journey from Wall Street to founding nToggle and leading product at Magnite. Learn why AI is shifting from workflow automation to completely rethinking advertising infrastructure. Discover how proprietary data, buyer agents, and AI-powered orchestration will shape the future of ad tech. Adam explains why proprietary data and supply position will become the biggest competitive advantages as AI transforms programmatic advertising. Learn how future AI-powered buyer agents could replace traditional campaign workflows and create a more autonomous, outcome-driven advertising ecosystem. Chapters: 00:00 Introduction to Adam Soroca 01:51 From Wall Street to Building Products 05:40 The Birth of nToggle and Traffic Shaping 08:18 Startup Lessons and Trusting Your Convictions 10:52 Inside Magnite's Product Evolution and CTV Growth 14:23 Cannes Lions: The Biggest AI Trends in Ad Tech 17:35 Why Agentic AI Could Transform Media Buying 20:53 Rethinking Advertising Beyond Human Workflows 22:08 AI's Impact on Creative and Agencies 24:50 What's Next for Adam Soroca 25:58 The Future of Data, Buyer Agents, and New Media Lanes 32:32 Where Ad Tech Is Heading Next Learn more about your ad choices. Visit megaphone.fm/adchoices

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show notes

Entrepreneur and former Magnite Chief Product Officer, Adam Soroca, joins AdTechGod to discuss his journey building ad tech infrastructure, the evolution of programmatic advertising, lessons from Magnite's growth, and why AI-driven agentic workflows could fundamentally transform media buying over the next few years.

Takeaways

  • Adam shares his journey from Wall Street to founding nToggle and leading product at Magnite.
  • Learn why AI is shifting from workflow automation to completely rethinking advertising infrastructure.
  • Discover how proprietary data, buyer agents, and AI-powered orchestration will shape the future of ad tech.
  • Adam explains why proprietary data and supply position will become the biggest competitive advantages as AI transforms programmatic advertising.
  • Learn how future AI-powered buyer agents could replace traditional campaign workflows and create a more autonomous, outcome-driven advertising ecosystem.

Chapters:
00:00 Introduction to Adam Soroca
01:51 From Wall Street to Building Products
05:40 The Birth of nToggle and Traffic Shaping
08:18 Startup Lessons and Trusting Your Convictions
10:52 Inside Magnite's Product Evolution and CTV Growth
14:23 Cannes Lions: The Biggest AI Trends in Ad Tech
17:35 Why Agentic AI Could Transform Media Buying
20:53 Rethinking Advertising Beyond Human Workflows
22:08 AI's Impact on Creative and Agencies
24:50 What's Next for Adam Soroca
25:58 The Future of Data, Buyer Agents, and New Media Lanes
32:32 Where Ad Tech Is Heading Next

Learn more about your ad choices. Visit megaphone.fm/adchoices

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