Keith Afadi & Teja Lisjak on Creativity beyond Trends and Algorithms

In this episode, Keith Afadi and Teja Lisjak share their journeys from aspiring creatives to full-time filmmakers, directors, and content creators in London. They dive into the realities of building a creative career online, how to find your voice and navigating social media to balancing creativity, business, and personal life. The conversation explores storytelling, community, long-form vs short-form content, and why authenticity and playfulness matter more than chasing trends. Keith is a London-based director and content creator with a background in marketing, known for blending cinematic storytelling with emotionally-driven digital content: https://www.instagram.com/keithafadi/ Teja Lisjak is a filmmaker and content creator originally from Slovenia, now based in London, creating dynamic storytelling content around filmmaking, cinematography, and personal growth: https://www.instagram.com/tejalisjak/ Meryl Blank is Community Marketing Manager at Adobe, based in Hamburg, Germany (00:00:00) Intro (00:05:01) Slower Creativity & Digital Balance (00:10:35) Protecting Time & Saying No (00:15:39) Creative Advice & Finding Direction (00:20:01) Betting On Yourself (00:27:22) Building Community In London (00:31:12) Strategy, Branding & Long-Term Vision (00:37:36) Workshops & Creative Education (00:43:06) Learning, Teaching & Creative Growth (00:49:07) Starting Content & Growth Hacks