Pivoting to Swag in 7 Acquisitions Over 8 Years

Two brothers took over a 110-year-old business in a stagnating industry. 7 acquisitions later, the future is bright.

Key points from Ben's story:

• Ben Grossman & his brother pivoted their 110-year-old family business from printing to promotional products.
• The strategy was executed by acquisition: 7 of them from 2013 through 2021.
• Ben discusses the importance of treating sellers well to build a list of happy sellers that he can show future sellers as a reference.
• He explains how he uses suppliers to source leads on potential acquisitions.
• He also explains how to effectively work with business brokers.

Reach Ben Grossman at:

• Follow Ben on Twitter at @bigrossman.
• He also maintains a personal website that lists all of Grossman Marketing Group's acquisitions at bengrossman.info.
• LinkedIn

Official episode page & full show notes at AcquiringMinds.co:

• Pivoting to Swag in 7 Acquisitions