Crown Collective 👑: Lucy E.

In this episode, we're joined by Lucy Edwards, award-winning blind broadcaster, content creator, and founder of Etia London, for a conversation about accessible beauty, disability identity, and what it means to build a beauty industry that truly includes everyone. Lucy shares her journey of gradually losing her sight as a child and teenager, navigating the emotional upheaval of going blind during a formative period of her life, and finding her way toward a creative career after leaving law school. Along the way, she opens up about rediscovering makeup, rebuilding her confidence, and holding onto the parts of herself that made her feel most like her. We talk about why beauty still mattered to Lucy after losing her sight, from learning to apply makeup through audio-described tutorials with the help of her sister, Alice, to challenging the assumption that blind and disabled people shouldn't care about their appearance. Lucy reflects on how her relationship with beauty has evolved, finding freedom in dressing and expressing herself for her own enjoyment rather than external expectations, and learning to trust her own preferences in a world that constantly tells us how we're supposed to look. Lucy takes us behind the scenes of her work with Pantene, where her relationship with the brand's global accessibility lead grew from sharing feedback into becoming its first visually impaired ambassador, helping bring accessible packaging innovations like NaviLens codes to life. We also dive into the creation of Etia London, the accessible cosmetics brand she founded to help blind and disabled people navigate their makeup bags independently. From the financial realities of inclusive product development to the tactile details, packaging choices, and community feedback that shaped the launch, Lucy explains why accessibility and beautiful design should never be mutually exclusive. Listen now and start seeing beauty differently. Links: Etia London website: https://etialondon.com/ Lucy’s website: https://www.lucyedwards.com/ Lucy’s LinkedIn: https://www.linkedin.com/in/edwardsl/ Socials: @LucyEdwardsOfficial (Instagram), @LucyEdwards (TikTok), @LucyEdwards (YouTube), @EtiaLondon, @AccessiblyEverAfter, @OccupationBeauty, @RadiantlyGolden Contact Us: contact@wishingwellco.com Contact Lucy Edwards: hello@lucyedwards.com