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ABC News Daily · July 9 · 15 min

The $5.3 billion NRL game changer

It’s the most lucrative sports broadcast deal in history, worth $5.3 billion for seven years. The deal between the NRL and broadcasters Nine and Foxtel outstrips the previous $4.5 billion deal the AFL secured in 2022. Today, sports media expert Merryn Sherwood from La Trobe University on how the rugby league managed it and who ultimately pays the cost. Featured: Merryn Sherwood, Senior Lecturer in journalism at La Trobe University

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It’s the most lucrative sports broadcast deal in history, worth $5.3 billion for seven years. 

The deal between the NRL and broadcasters Nine and Foxtel outstrips the previous $4.5 billion deal the AFL secured in 2022. 

Today, sports media expert Merryn Sherwood from La Trobe University on how the rugby league managed it and who ultimately pays the cost. 

Featured:

Merryn Sherwood, Senior Lecturer in journalism at La Trobe University

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